Digital marketing, also known as online marketing, allows marketers and business owners to promote brands, connect with customers using the internet and the available online communication platforms. It includes email, social media, web-based advertising, text, and multimedia messages.
We have curated eight free digital marketing online courses to help you establish brand identity, improve sales and customers engagement, and create strategies to boost your success.
Introduction to Social Media Advertising
Available at Skillshare trial for free, this course by Buffer provides an introduction to beginners to the potential of paid social advertising and creating a social media ad campaign from scratch. This is a ten-lesson course that covers key terms, the marketing funnel, goal-and-budget setting, and optimization of campaigns for long-term success.
Digital Skills: Digital Marketing
This Digital Marketing by Accenture is offered at Futurelearn.com, so you can use digital marketing to grow your business or career. With more than 200,000 students who completed the course, this 19-lesson video covers the basics of digital marketing, display and pay-per-click advertising, SEO, and email marketing. Upon completion, you will be issued a Certificate of Achievement once you pass the test to validate your learning.
Content Marketing Certification Course
The HubSpot Academy gives free access to its content marketing course. This online course starts with the foundation of content marketing fundamentals and storytelling tips. The remaining 12 lessons cover topics on developing a content creation framework and measuring the effectiveness of your content.
SEO Training Course by Ahrefs
Available at Ahrefs Academy, this course will equip you with a foundational understanding of applying the SEO basics, such as keyword research, on-page SEO, and link-building strategies to rank higher on search engines. Spread through four modules with 14 lessons, it concludes how vital SEO is.
Context is Key: Social Media Strategy in a Noisy Online World
Available at Skillshare trial for free, this online course is spread through 23 video lessons. Over 50,000 students have taken this course, of which 81% attested that it exceeded or met their expectations. This online marketing course examines how to develop tailored strategies to build a solid brand narrative on Twitter, Facebook, and Instagram.
Instagram for Business: Build an Engaged Community
Available at Skillshare trial for free, this 13-lesson online course invites marketers and entrepreneurs to look at the basics of building an engaged community. Even though it is developed in conjunction with Iconosquare, you don't have to use social media analytics to follow the topics. It is about how you can define your audience and set the right objectives to measure success, capitalize on comments and hashtags in building a community.
How to Use TikTok for Business
Later.com offers this online course and is instructed by its former Content Marketing Director, Taylor Loren. It is a short course, which can be finished within 35 minutes. Guided chiefly by her experiences on social media, Loren shares valuable tips you may not know, such as using trending audio clips or video-editing effects, which boost your chances of being featured on the For-You page. This online class is a primer to the TikTok Business for the complete beginner.
Blogging for Business
Available at Ahrefs Academy, this course features four detailed courses to help you improve your content marketing using the Ahrefs toolkit. Spread over 11 modules and 40 lessons, the videos cover topics such as key customer acquisition channels, growth strategies, idea generation, optimization, and promotion of content for further growth. No sign-up is needed to access this free online course.
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