Nowadays, the internet has given us more opportunities in our everyday lives, from learning new hobbies, enrolling in courses, to making profits. The world wide web has never failed to provide more possibilities each day. That's why millions of people have elevated their careers and created their businesses online.
Want to learn how it works and where to start? We have listed ten (10) free courses on social media and marketing, which you may wish to sign up and explore so you can boost your skills today, improve your sales and increase your leads.
Free Online Marketing Courses
Introduction to Marketing
This course is created by the University of British Columbia, where you will learn the fundamentals of marketing and strategies and tools used across industries.
Students interested in pursuing the professional certificate program in Business Fundamentals are advised to complete the BUS1x Business Foundations and BUS2x Business Communications before enrolling in this course.
All three courses are free on EdX. Enroll here.
Marketing Essentials
The Indian Institute of Management Bangalore offers this introductory course on business and management to bridge the gap between information and the real world. Marketing is one of the misunderstood disciplines in management today. In this course, you will learn the basic concepts of marketing, segmentation, targeting, differentiation and positioning, marketing strategy, and the 4ps of marketing: product, price, place, and promotion.
Enroll here.
Email Marketing for E-Commerce
Offered by Skillshare but created by Mailchimp, this course tackles email marketing automation, email marketing optimization, and email marketing personalization. Marketers and social media professionals with basic knowledge and understanding of how email works will love this course. At the end of this course, you will understand how to create engaging email marketing campaigns.
Enroll here.
QuickSprout University: An Easier Way to Learn Online Marketing
Created by Neil Patel, this course is an excellent platform for marketers to learn about diverse online and marketing tactics. The course ranges from beginner search engine optimization (SEO) and content creation strategies to advanced social media, email marketing, and paid advertising.
Enroll here.
Inbound Course: Get Certified in the Inbound Methodology
This free certification course is for inbound professionals and marketing and sales professionals. It tackles the foundations of inbound, where you will learn the inbound methodology and the flywheel as a core part of any inbound business.
Enroll here.
Viral Marketing and How to Create Contagious Content
This course was created by the University of Pennsylvania and offered in Coursera. It is a free online course that seeks to answer why some ideas and products become popular, viral, and well-known, and others are not. Perfect for social media managers and marketers, it aims to look and put "science" behind the content marketing method.
Enroll here.
Free Social Media Online Courses
Introduction to Social Media Advertising
This introductory course is designed for marketers, brands, small businesses, starting entrepreneurs, freelancers, and everyone who wants to harness the potential of paid social advertising. At the end of the course, you can run your social media ad campaign, connect with clients, convert views into actions, and lead impact for long-term business success.
Enroll here.
Social Media Monitoring
This course will teach you how to monitor your audience and clients and keep up with your community. Whether you're a beginner in the social media business or an expert professional, this free social media class has actionable social monitoring takeaways for people of all skills and knowledge levels. It provides detailed examples of how to monitor in action. It also gives you an overview of the different social media monitoring tools and strategies you can adopt and apply to your own social media program.
Enroll here.
Free Social Media Certification
This free social media certification course will help you mold the conversation and key messages around your business, build loyalty, and attract new clients and partners. It will teach you to create an effective social media strategy that will expand your inbound marketing initiatives and efforts, make brand identity and awareness, and attract buyers.
Enroll here.
Social Media Marketing Professional Certificate
This course was developed by Meta in partnership with Coursera. It will provide you with in-demand skills to assist you in starting your social media marketing career. Nowadays, social marketing jobs are the most in-demand skills for organizations, with an average salary of $63,000 for a senior social media manager but can be as high as $90,000. In this course, you will learn marketing and ad fundamentals across Facebook, Instagram, Messenger, WhatsApp, and others. You will also be acquainted with establishing platform presence, creating and managing ads, and reporting and measuring analytics.
Enroll here.
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