Louis Vuitton along with the artistic director Virgil Abloh, presented a Men’s Fall Winter 2021 collection spin-off starring the Korean boy group and pop icon, BTS (Bangtan Sonyeondan). Directed by Jeon Go-Woon and Park Sye Young, the film was released on LV's official Youtube Channel on July 7, 7 pm KST, gaining 1.7 million views for the first three (3) hours. The BTS indeed took over the spotlight in Louis Vuitton Men's FW21 Show.
The Making
“The film stages a conversation between space, movement and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity,” stated by Vuitton. “Seoul has such a unique energy and BTS embodies this vibe completely,” Abloh said. “They add their spin to the collection, make it their own and take it to new heights.” The collection includes 34 new pieces, while the seven members of the Korean boy group wore Virgil Abloh's unique designs.
The Performance
The group set the “stage” on fire by marking the event as their first official appearance as brand ambassadors at Buncheon Art Bunker B39, an art and culture space in Seoul, South Korea.
Highlighting every piece in the Winter Fall Collection, the members – Jimin, RM, Suga, V, Jungkook, Jin and J-Hope showed their breathtaking and picturesque visuals that truly smitten the heart of every ARMY fan in the world. Along with their unique features, the boy group’s massive popularity and cool style have helped win over key leaders in the fashion crowd.
LV’s Goal
Louis Vuitton shared that the event aimed to redefine how everyone’s minds identify archetypical wardrobes which are tied to societal presumptions, thus, the collection re-appropriated the normal through extreme elevation. BTS, as the ambassadors of the said collection, showed the world how they added extra dimension to the presentation.
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